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FærID

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FærID have just launched a new product range in Iceland at the Design March in Reykjavik.

FærID is a new product design company based in Iceland with a mix of Icelandic and Swedish designers.

Here is a list of the three objects shown at the Design March.

askurmix.jpg

Askur:

Inspired by old Nordic history, Midsummer festivals and love of family. This piece named Askur was first show-pieced during the Design March in Iceland in 2009.

The piece reinvents old values and new experiences.

This picnic basket is handcrafted in Iceland out of Icelandic Birch and then spray coated as a protection for the wood.

The pieces in the picnic set are designed mainly to serve for Nordic food such as herring, rye bread, potatoes and eggs.

Designers: Karin Eriksson & Thorunn Hannesdottir, Iceland

http;//www.faerid.com

Mastermix.jpg

Masters:

The French fairy tale Le Maistre Chat, ou Le Chat Botté, commonly known as “Master Cat” or “Puss in Boots”, inspired the designers when confronted with a problem known to most homes.

The average woman owns around 19 pairs of shoes, to maximise the lifetime span of the shoes it is important that they are well kept.

The Master holder keeps the boots from wrinkling around the ankle, falling over and messing up the hallway. The Master clip is used in ankle boots and court shoes to maintain their shape and lure.

The shoe and boot holders, are very light and can be flat packed for easy storage while they are not in use.

The Master range create added value to the owners footwear and creates playful and clean aesthetically pleasing elements to your home.

Designers: Karin Eriksson & Thorunn Hannesdottir, Iceland

http://www.faerid.com

Epikkmix.jpg

Epikk

Epikk is a module shelving unit is designed to work for all homes.

The unit floats on the wall and the wall posts come in different lengths as well as that the wall post are able to conceal electrical cables in specially designed slots on the edges of the wall posts.

This allows electronic devices found in most modern households today to be stored away whilst been esthetically clean and cable free. This is also incorporated in the desk designed for the unit which has a compartment that can store away an extension as well as multiple cables with no visibility to the eye.

The design gives the consumer complete control and allows the customer to play with size, colors, price and layout.

The visual language for the shelf was originated from the Danish design The Royal System designed by Poul Cadovius.

Epikk uses wood and plastic together, mixing different colors and textures. The brushed steel brackets give the unit a strong and a secure hold.

Designers: Karin Eriksson & Thorunn Hannesdottir, Iceland

http;//www.faerid.com

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